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Welcome to SPARC - Sheffield Performer & Audience Research Centre
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UACA launch event a resounding success!

UACA team members, pilot project colleagues and wider University of Sheffield colleagues celebrated the official launch of UACA in style on Monday 3 July! Here we are outside the Humanities Research Institute: On the day, we were treated to a fantastic workshop on academic/cultural sector partnerships – ‘Making Partnerships Work’ …

New article on “audience exchange”

SPARC is happy to announce the publication of a new article by Prof. Stephanie Pitts (SPARC Director) and Dr Jonathan Gross in the online journal Arts and the Market:  “ ‘Audience exchange’: cultivating peer-to-peer dialogue at unfamiliar arts events” The paper demonstrates the usefulness of the “audience exchange” approach for audience development …

Dr Elizabeth Dobson joins the UACA team

The Understanding Audiences for the Contemporary Arts (UACA) team is now complete, with the appointment of Dr Elizabeth Dobson as research support officer, working part-time on the project from 1st May. Elizabeth is a scholar of American Literature, with particular skills in research management and communication that will be invaluable …

Dr Sarah Price joins UACA research team

Congratulations to Dr Sarah Price, who has been appointed Research Associate on the AHRC-funded ‘Understanding Audiences for the Contemporary Arts’ project. Sarah completed her Collaborative Doctoral Award research with SPARC, and brings her experience of researching with City of Birmingham Symphony Orchestra to the UACA projects’ new partnerships in Birmingham, …