UACA launch event a resounding success!

UACA team members, pilot project colleagues and wider University of Sheffield colleagues celebrated the official launch of UACA in style on Monday 3 July! Here we are outside the Humanities Research Institute: On the day, we were treated to a fantastic workshop on academic/cultural sector partnerships – ‘Making Partnerships Work’ …

New article on “audience exchange”

SPARC is happy to announce the publication of a new article by Prof. Stephanie Pitts (SPARC Director) and Dr Jonathan Gross in the online journal Arts and the Market:  “ ‘Audience exchange’: cultivating peer-to-peer dialogue at unfamiliar arts events” The paper demonstrates the usefulness of the “audience exchange” approach for audience development …