New release! Understanding Audiences for the Contemporary Arts Handbook

The SPARC team is excited to announce the release of the Understanding Audiences for the Contemporary Arts Handbook, designed as an introduction to the main findings of the Understanding Audiences for the Contemporary Arts (UACA) project. A series of forthcoming publications will dig into the data in more detail. You can download a copy of the handbook here: sparc.dept.shef.ac.uk/uaca/handbook and find out more about the UACA project here: sparc.dept.shef.ac.uk/uaca

The handbook was launched at the recent, fantastic Audience Research in the Arts Conference #ARITAconf, which saw over 140 UK and international researchers and industry professionals converge in Sheffield at the start of July. The conference came at the culmination of two substantive contributions to the field of audience research at The University of Sheffield; the Understanding Audiences for the Contemporary Arts (UACA) study and the Modern Fairies project. You can find out more about the conference here: sparc.dept.shef.ac.uk/audience-research-in-the-arts-conference-3-5-july-2019 And more about Modern Fairies here:modernfairies.co.uk