SPARC launch meetings

SPARC was launched in June 2010 with a symposium on Qualitative Research with Audiences at the University of Sheffield’s Humanities Research Institute. The symposium brought together UK researchers from disciplines including arts management, marketing, psychology and music to share methodological approaches and to discuss future directions for audience research in the arts.

In addition, as part of the research centre’s launch, members of the SPARC team met with other researchers in the fields of performance and audience research (including Professor Tim Wall and colleagues at Birmingham City University’s Interactive Cultures Research Centre; and Professor John Sloboda and Dr Helena Gaunt at the Guildhall School of Music and Drama) to share ideas and explore potential collaborations.